[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.borra.sk\/lego-za-vsetky-drobne\/#Article","mainEntityOfPage":"https:\/\/www.borra.sk\/lego-za-vsetky-drobne\/","headline":"LEGO za v\u0161etky drobn\u00e9","name":"LEGO za v\u0161etky drobn\u00e9","description":"Hist\u00f3ria D\u00e1nska S\u00fa\u010das\u0165ou detstva sn\u00e1\u010f ka\u017ed\u00e9ho \u010dloveka s\u00fa hra\u010dky. Pre mili\u00f3ny z n\u00e1s to boli stavebnice a niet popul\u00e1rnej\u0161ej stavebnice ako LEGO. Od roku 1934 prin\u00e1\u0161ala na trh d\u00e1nska firma Ole Kirk Christiansena pod n\u00e1zvom LEGO svoje produkty a od roku 1949 sa objavili dnes u\u017e dobre zn\u00e1me plastov\u00e9 kocky. Z malej rodinnej firmy v […]","datePublished":"2019-07-19","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.borra.sk\/author\/#Person","name":"","url":"https:\/\/www.borra.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/93869824c8aa580f0d16049ad31e69846ffc925e0cbb2826cc9554f53943da69?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/93869824c8aa580f0d16049ad31e69846ffc925e0cbb2826cc9554f53943da69?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"borra.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.borra.sk\/wp-content\/uploads\/img_a304570_w16607_t1565797672.jpg","url":"https:\/\/www.borra.sk\/wp-content\/uploads\/img_a304570_w16607_t1565797672.jpg","height":0,"width":0},"url":"https:\/\/www.borra.sk\/lego-za-vsetky-drobne\/","about":["V\u00fdrobky"],"wordCount":439,"articleBody":"Hist\u00f3ria D\u00e1nskaS\u00fa\u010das\u0165ou detstva sn\u00e1\u010f ka\u017ed\u00e9ho \u010dloveka s\u00fa hra\u010dky. Pre mili\u00f3ny z n\u00e1s to boli stavebnice a niet popul\u00e1rnej\u0161ej stavebnice ako LEGO. Od roku 1934 prin\u00e1\u0161ala na trh d\u00e1nska firma Ole Kirk Christiansena pod n\u00e1zvom LEGO svoje produkty a od roku 1949 sa objavili dnes u\u017e dobre zn\u00e1me plastov\u00e9 kocky. Z malej rodinnej firmy v D\u00e1nsku vyr\u00e1baj\u00facej dreven\u00e9 hra\u010dky sa behom 50. a\u017e 70. rokov stal podnik pred\u00e1vaj\u00faci svoje plastov\u00e9 stavebnice po celom svete. M\u00e1 na svojom konte tematick\u00e9 hra\u010dky pod\u013ea mot\u00edvov z filmov a seri\u00e1lov, postupne od roku 1968 postavil 8 z\u00e1bavn\u00fdch parkov v Eur\u00f3pe, \u00c1zi\u00ed a severnej Amerike, vydal nieko\u013eko po\u010d\u00edta\u010dov\u00fdch hier a animovan\u00fdch filmov.Drah\u00e1 legendaVe\u013ekov\u00fdroba, marketing, sponzorovanie to v\u0161etko nie\u010do stoj\u00ed, nehovoriac o nutnosti odv\u00e1dza\u0165 dane a o v\u0161etk\u00fdch ostatn\u00fdch v\u00fddajoch. To sa mus\u00ed podp\u00edsa\u0165 i na cene v\u00fdsledn\u00e9ho produktu. M\u00e1lokto si pam\u00e4t\u00e1 na to, ko\u013eko zaplatil za ka\u017ed\u00fd jeden set. Pravda je tak\u00e1, \u017ee ceny sa v\u017edy pohybovali trochu vysoko. Ke\u010f k n\u00e1m zna\u010dka dorazila mohli ste zaplati\u0165 nieko\u013eko stoviek ale i nieko\u013eko tis\u00edcok kor\u00fan. Dnes s\u00fa v\u00e4\u010d\u0161ie krabice za desiatky eur a mal\u00e9 modely len zriedka klesn\u00fa pod 10 euro. I napriek svojmu celosvetov\u00e9mu roz\u0161\u00edreniu a celkovej popularite to vyzer\u00e1 na pomal\u00e9 st\u00e1le zvy\u0161ovanie cien. Pre\u010do je v\u0161ak LEGO tak\u00e1 dra\u017eej\u00faca legenda? Je to skuto\u010dne tak\u00e1 popul\u00e1rna zna\u010dka?E\u0161te drah\u0161ia chybaZna\u010dka je skuto\u010dne popul\u00e1rna, no s \u010dasom pribudla, okrem n\u00e1kladov, konkurencia. Unik\u00e1tny syst\u00e9m kociek toti\u017e v\u00f4bec nie je tak\u00fd unik\u00e1tny. Bol patentovan\u00fd v roku 1958, no patent vypr\u0161al o dvadsa\u0165 rokov nesk\u00f4r. Pr\u00e1ve to umo\u017enilo vznik desiatok konkuren\u010dn\u00fdch spolo\u010dnost\u00ed, ktor\u00e9 jednoducho okop\u00edrovali v\u00fdrobn\u00fa techniku a dnes pon\u00fakaj\u00fa lacn\u00e9 alternat\u00edvy. S\u00fady rozhodli, \u017ee dizajn kocky nem\u00f4\u017ee by\u0165 predmetom autorsk\u00e9ho pr\u00e1va a tak tieto klony m\u00f4\u017eu na\u010falej zaplavova\u0165 trh, \u010do vedie k zn\u00ed\u017een\u00e9mu predaju a k zvy\u0161uj\u00facim sa cen\u00e1m. Dominancia trhu je tak zna\u010dne obmedzen\u00e1 a patentov\u00fa chybu u\u017e nie je mo\u017en\u00e9 napravi\u0165. Je v\u0161ak potrebn\u00e9 prizna\u0165, \u017ee t\u00fdm lacn\u00fdm verzi\u00e1m zodpoved\u00e1 aj kvalita. K\u00fasok d\u00e1nskej hist\u00f3rie je mo\u017eno drah\u0161\u00ed, ale je to k\u00fasok za v\u0161etky drobn\u00e9.                                                                                                                                                                                                                                                                                                                                                                                        3.9\/5 - (16 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"LEGO za v\u0161etky drobn\u00e9","item":"https:\/\/www.borra.sk\/lego-za-vsetky-drobne\/#breadcrumbitem"}]}]